Insights

Over the next 12–24 months, leaders either modernize SEO into a governed, data-ready content operating model for AI-mediated discovery or accept declining visibility and measurement confidence as competitors adapt faster.

Over the next 12–24 months, leaders either unify AEO and GEO into a single governance-and-measurement operating model or accept declining visibility and accountability as platforms consolidate control of outcomes.

Over the next 12–24 months, leaders must choose between staying dependent on platform-controlled search/AI visibility or rebuilding discovery around licensed, defensible first-party content and owned distribution.